Mobile tablets and phones provide business owners and marketers the ability to use mixed media and their own software Apps as part of marketing campaigns. The potential of mobile marketing through software applications deployed on an iPad or Surface Tablet is already mainstream. But manufacturers now build custom tablets at a fraction of the cost of iPads or Surface Tablets to include:
- Your company’s logos
- Custom start screens and apps
- Your colors and design
- Showcasing product videos and services in store: The most effective way of showing the benefits of a product or service is via quick video presentation placed right next to the product. Consumers on the fence about becoming paying customers appreciate the possibility of learning more about the product easily and quickly.
- Connecting with consumers via social media: Many apps allow your customers to instantly connect with your company’s social media pages and accounts. Convert prospects across all major social media networks such as Facebook and Twitter. Offer discounts as a reward for the connection.
- Contests: Get your consumers to participate. Loyalty programs have the power of boosting sales. Returning customers want to be appreciated, and an in-store loyalty program that gives them benefits for being a loyal customer is always a good idea.